Lehren’s content is 100% film-centric, rendered in the news, information, chat and gossip formats. It is the only media platform in India whose mandate is exclusive to Indian showbiz while spanning the entire spectrum of activities within it. It is the definitive source of news and information on Bollywood and its sister acts.
Lehren’s engagement with Bollywood dates back to 1987, to the pre-satellite era, when it pioneered film-based entertainment shows for India’s then emerging television industry. Lehren’s videos packaged film scenes, songs, interviews and magazine content in the kaleidoscopic format typical of Bollywood. This made Lehren a household name in the VHS home video market and the company grew to be the biggest source of film-based content in India and overseas. Its chatty, snippety video magazines became the template for entertainment shows when India’s television industry was opened up to private producers in the late 1980's and early 1990s. To this day TV channels follow the styles and formats invented by Lehren back then.
Lehren enjoys great brand recall within the film industry and among Bollywood fans all over the world.